Defining core strategic vision, including assessment and identification of a product’s primary audience. Determining how best to position a product within the identified target market, and defining optimal pricing, packaging and distribution outlets.

Determining market size, market growth rate, market profitability, operating structure and cost assumptions, distribution channel costs, market trends and critical success factors.

Assessing available distribution channels relative to a product strategy (linear, VOD, Broadband, Mobile, or all) and defining opportunities within each channel. Identifying and assessing competitors and determining differentiation plans. Crafting realistic market entry and growth tactics that leverage key product strengths.

Aggregating and licensing content for use across all required platforms (linear, VOD, Broadband, and Mobile).

Developing product sales collateral, from formal presentations to demonstration DVDs. Additionally, advising and/or developing consumer and trade marketing plans that support the distribution and growth goals of an early stage media company.

Administering the entire sales cycle, from defining initial product licensing terms to identifying key contacts, facilitating sales pitches and managing contract negotiations.